Whilst the revival of maximalism has been discussed for some time, the first signs were now visible. However, they are very restrained: While the majority of manufacturers continued to focus on minimalist elegance, there were striking blends of colour, shape and style to be seen here and there. "Maximalism polarises, of course. Especially in the context of the 'Less is more' world of style, it seems like a bizarre parallel world," says Harald Klüh, "but one thing is certain of the maximalist designs - they are memorable!"
Maximalism at its finest was on show at the usual suspects, VERSACE and DOLCE & GABBANA in Brera. VERSACE brought antiquity and pop art together; D&G brought traditional Sicilian folk art and zebra prints into a kitschy luxury ambience. One or two other maximalists also stood out in the exhibition halls: GESSI, for example, where there was a brilliant, colourful and fun exhibition with a party atmosphere; or ROCHE BOBOIS, which showed a playful and piercing design collection designed by Jean Paul Gaultier. They all drew attention.
Everything at once: piercing, colourful and sparkling. The new DOLCE & GABBANA showroom in Milan has long been a place of worship for maximalists.
DOLCE & GABBANA are renowned and popular for their exalted and not at all subtle designs. The fashion designers are continuing this thread in interior design and presented maximalist, colourful and brilliant designs in their showroom in Brera, while still having their feet firmly in tradition:
Many of the patterns used have their roots in the folk art of Sicily - the home of Domenico Dolce.
The new motto of the Maximalism Age is: "More is more."