Design is Milano is Design.
This telling phrase, which we discovered on a poster in Brera, sums it all up. Ideas become innovations or trends only when they are implemented, when they are transmitted into the physical world and presented to a larger audience. That's the great task of Milan: That the creative minds of this world present their latest works there. Be it architects, fashion designers, interior designers or furniture designers. Milan is an inspiration. In more ways than one.
Interior and design trends.
Those who believe they can determine trends accurately are wrong. All the more so when it comes to making predictions. Our goal is to act as a trend observer and to present our subjective view to all who are interested in current trends.
What is different today compared to yesterday? This is the real challenge in trend scouting: Trends are relevant in the context of the past without exception. In this respect, it is a comparison of current developments with past ones. With recent observations in the past few years and historical artistic tendencies of the centuries before. Whether Bauhaus, Renaissance, Dadaism or Art Nouveau - everything will come round again at some point. For example, with maximalism, some of the principles of the Renaissance are returning. Or is it the colourful world of the Pharaohs? Anyway. There is much to discover.
Anything is possible. Everything is there.
"The bouquet is even more colourful, even wider, even finer. There are hardly any new flowers, but the combinations are all the more interesting." This is how Harald Klüh sums up his experience of this year's edition of EuroCucina and Salone del Mobile in Milan.
The furniture industry currently offers a diversity that has rarely existed before. "Either-or" has given way to "both". Although there are hardly any new design trends, the playful interaction of old and new, of minimalist and maximalist, of natural and artificial leads to a kind of polymorphic Zeitgeist that allows and includes all influences. This is refreshing and revitalising.